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May 11, 2009

Location technologies Masterclass announced

The Future for Location Technologies

Masterclass on Tuesday 16th June 2009, City University London

Content

This one-day Masterclass will offer participants a comprehensive vision of where location-based services, personal navigation devices and mobile GIS are headed in the 2-5 year time frame. Still expanding rapidly despite the Credit Crunch, the addition of geopositioning hardware and software to many mobile devices has created a mass market platform offering many new opportunities for geo-developers. The change from the era of high data costs, slow GPS and installable applications on mobiles to flat data tariffs, location APIs and 'app' stores for seamless installation will have profound implications for data providers, developers and end users. These changes are already encouraging data providers to release their data as geo-web feeds, and the arrival of location-enhanced browsers like Opera on mobile will make it easier and cheaper to bring services using geodata to the market.

This Masterclass will look at the drivers behind this change and the key events on the evolutionary timeline for location technologies. It will cover the positioning, geo-content and business models for location technologies, and will include a practical session where participants can build their own location-sensitive mashup. It will also cover the new generation of devices, distribution mechanisms and the impact of open source software on location technologies. The Masterclass will bring the latest news from industry and research around the world together in one accessible briefing.

Advantages of participation

At the end of the Masterclass, in addition to the course notes, the take-away advantages for attendees will include:

  • a technology development timeline for the next 2-5 years
  • a mobile device capability grid
  • a mobile software architecture map showing the location interfaces available on each platform
  • a link database for location applications on the market
  • documentary case studies for services based on location technologies
  • Who should attend?

    The Masterclasses are designed as accessible but practical briefings for those with positions focussed on, or exposed to developments in location technologies, for example, researchers, designers, marketeers, managers and analysts in either the private, public or voluntary sector. The Masterclasses will be eligible for continuing professional development credit.

    Who teaches the courses?

    These one-day courses are led by internationally known researchers Professor Jonathan Raper and Dr David Mountain. Jonathan and David are the founders of Location Based Services Research (LBSR) at City University and they also run Placr Ltd. a location technology startup company. The course will be a mixture of lectures, demonstrations and Q&A sessions and will offer all participants hands on experience with the technology. Participants will receive digital copies of the course materials.

    Pricing and registration

    £295 per person with lunch and materials.Places on the Masterclasses can be booked through Mark Firman on 020 7040 8435 or via email on mfirman@soi.city.ac.uk. Enquiries about the Masterclass can be made to Professor Jonathan Raper on 020 7040 8415 or by email to raper@soi.city.ac.uk.

    Programme

    09.30 – 10.00 Arrival and registration

    10.00 – 10.15 Welcome and introduction

    10.15 – 11.30 Session 1: Positioning

    [How positioning technologies work, and a comparison of their pros and cons]

  • GNSS infrastructures, services and devices
  • Terrestrial positioning (WiFi, phone-based etc.)
  • Indoor positioning
  • IP positioning
  • 11.30 – 11.45 Break

    11.45 – 13.00 Session 2: Geo-content

    [Why new forms of geo-content are driving the development of location-sensitive applications]

  • Backdrop mapping
  • Georeferenced feeds
  • POI databases
  • 13.00 – 13.45 Lunch

    13.45 – 15.00 Session 3: Building geo-applications

    [Guided practical session on mashing up web-based geotools to build a location aware application]

  • Application programming interfaces
  • Mobile platforms
  • Geo-feeds
  • 15.00 – 15.15 Break

    15.15 – 16.30 Session 4: Business models

    [How location-sensitive applications can be delivered, funded and marketed]

  • Value chain
  • Channels to market
  • Return on investment
  • Success stories
  • 16.30 – 16.45 Q&A

    Posted by raper at 01:19 PM